Melissa Subelj

Marketing & visual art — Toronto, ON

I move things from "what if" to "here it is."

Marketing strategy, editorial design, and a stubborn art habit. Based in Toronto.

See the work
Harriet’s Rooftop editorial cover.1024 × 1352 px

Here’s the work. Look as close as you like.

Two projects, four printed pieces. Open any of them to read the small type.

Selected work

01 /

Harriet’s Rooftop

Editorial · Cover + feature

A magazine cover and a feature about a rooftop restaurant in Toronto, co-written with Kotomi Hyodo.

The thinking

The cover gives one photograph the whole page; inside, four narrow columns and a circular cut-out keep the eye moving between the story and the food.

Byline
Kotomi Hyodo & Melissa Subelj
Format
1024 × 1352 px
02 / 031024 × 1352 px
03 / 031024 × 1352 px

02 /

Rock the Park

Poster / Visual communication

A four-day festival poster.

The thinking

The name gets the sky, the crowd gets the middle, and the lineup gets a clean lower third so you can actually find your band.

Format
1440 × 2160 px
01 / 011440 × 2160 px

How I get there.

I start with the audience and the idea. Then I work out what needs to be said and how words and images can carry it.

Margin notes

I start with the audience.

I ask who it is for and what they need to understand.

I find the thread.

I look for the message that gives someone a reason to keep reading.

I put it on the page.

I bring words and images together, then look at what each one adds.

A little about me.

Colophon

I’m Melissa, based in Toronto. This portfolio brings together marketing thinking, editorial pieces, poster work and visual art.

Set in Archivo, Manrope and DM Mono. Built in Toronto, Ontario.

Say hello.

I’m always up for a conversation about marketing, editorial work, or a project you’re trying to figure out.

A conversation starts here

For now, reach me through the channel that brought you here.